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The world goes mobile. On 2012 the use of mobile increased more than 15% on account of the desktops. The real estate problem: The smartphones screen are small and the advertisers cannot steal any part of it as real estate for their ads. The patent: While we look at a photo or video, we'll use every inch of the small screen (3-5 inch). when reading s.result our eye focuses at the center of the screen, merely about 1 inch. Demo:(click from mobile only) http://dev.intertech.co.il/google-ads/